StudentLink: Humanizing the Logistics of College Life

As Social Media Counselor Lead at NYU StudentLink, I developed the department’s first brand and identity guidelines — shaping a content style that honored NYU’s voice while adding approachability, clarity, and warmth. Our posts covered everything from financial aid to registration, international student support, and more. I led a team of 5–6 counselors and created Canva templates that made it easier to produce consistent, on-brand content — even for non-designers. With the right strategy, we turned dry deadlines into scrollable guidance.

Highlights:
📈 Boosted Instagram engagement by 25% and reach by 374%
🎨 Built custom templates to help non-designers create clear, branded content
🧭 Developed a brand + tone guide tailored to our office’s student-facing needs
👥 Led and mentored a small team of counselors with no formal comms background
💬 Translated complex financial topics into accessible, human-first posts