I live at the intersection of strategy and soul—where data meets narrative, and brands find their voice.

First-gen Latina marketer | MS Integrated Marketing @ NYU | 10+ years building brands that feel human

Coach Nane smiles broadly while standing against a light, neutral background. She has short, curly hair and wears glasses, hoop earrings, a patterned blazer over a dark outfit, and layered bracelets. Her hands are raised mid-gesture, conveying energy and warmth.

Meet Vanessa
(aka Coach Nane)

I'm Vanessa Marquez-Kramme—a first-gen Latina marketer, storyteller, and MS in Integrated Marketing student at NYU with 10+ years of experience building brands that feel human.

Currently, I lead social strategy at NYU Steinhardt, where I grew LinkedIn engagement by 316% in one year through insight-driven content and culturally grounded storytelling.

I've worked across higher ed, wellness, and mission-driven brands—translating complex ideas into content that resonates, campaigns that convert, and strategies that honor both data and humanity.

I also run a coaching practice and podcast (The Free Genies Project), which deepens my understanding of what makes people connect, trust, and take action—insights I bring to every marketing project.

My superpower? Translating between worlds. As a bilingual, first-gen creative, I bridge cultures, speak to diverse audiences, and create marketing that doesn't just speak AT people—it speaks WITH them.

What Drives My Marketing Work

The Why

I've always been obsessed with what makes something land.

As a first-gen Latina, I learned early how to translate between worlds—family vs. American culture, corporate speak vs. community language, survival mode vs. strategic thinking.

That skill became my superpower in marketing: I see the gaps between what brands say and what audiences actually hear—and I know how to close them.

The Mission

I'm building a career at the intersection of creativity and strategy—where data informs innovation, cultural fluency shapes connection, and brands offer moments of connection in an oversaturated world.

The Vision

To grow into a marketer known for work that matters—campaigns that blend cultural insight with creative risk, strategy with soul, and prove that premium brands can connect deeply without compromising their edge.

Marketing Thinking

Do the Work, Love the Work (at Cannes Lions)

Coach Nane at Château Versailles, text reads"Luxury Isn't What I Thought It Was"

Quiet Luxury Isn't What I Thought It Was

Text in purple background says " How to Stop Talking Yourself Out of Things"

A Reflection on How to Stop Talking Yourself Out of Things

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Education and Experience

Education

NYU, M.S. Integrated Marketing (In Progress) | B.S. Hospitality Management, Magna Cum Laude
Certifications: Inside LVMH | NYU Storytelling & Social Media | Meltwater | Hootsuite | Google Analytics