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What I Know Now About Digital Marketing

A screen doesn't make it digital. The data and the tracking do. That hasn't changed. Everything around it has.

May 14 min read

Duolingo's mascot Duo the green owl floats at the center of a colorful illustration surrounded by 3D language course tiles featuring the flags of Japan, Germany, China, South Korea, France, Italy, Spain, and Korean and Japanese character tiles, along with a flame streak icon and a pink heart — representing Duolingo's expanding language course catalog.

SEO vs SEM vs AEO vs GEO: What They Mean, Why They Matter, and Why Duolingo Is Getting It Wrong

We've spent years celebrating Duolingo's social genius. The TikToks. The memes. The owl. Nobody asked whether the search fundamentals were holding. I did. The answer is uncomfortable.

Apr 109 min read

Coach Nane, a woman with curly dark hair and purple-framed glasses, stands outdoors looking slightly over her shoulder toward the camera. She wears a dark jacket. A softly blurred city skyline, paved path, railing, and a few people walking or biking appear in the background under a cloudy sky.

Nobody Told Me 35 Would Feel Like This: On Overachiever Burnout and Showing Up Anyway

there's a specific kind of exhaustion that hits in your mid-thirties that doesn't trace back to one obvious cause. It's not the food. It's not the lack of exercise. It's not even the workload—at least not entirely.

Mar 314 min read

Meta Media Planning: What ItTaught Me About Digital Marketing (And My Own Blind Spots)

The biggest surprise from auditing 131 posts across three telehealth brands? The company that destigmatized digital healthcare isn't showing up like they own the space. I analyzed Hers against competitors Ro and Nurx—and discovered the category disruptor is playing challenger, not leader. The most shocking finding? Hers has 894.4K TikTok followers (57x more than Ro) and went dormant in May 2025. Here's what the data revealed about execution gaps and missed opportunities.

Mar 610 min read