Marketing & Strategy

Data-driven marketing insights, cultural storytelling, social strategy, and brand-building perspectives from a first-gen Latina marketer and NYU grad student.

Meta Media Planning: What ItTaught Me About Digital Marketing (And My Own Blind Spots)

The biggest surprise from auditing 131 posts across three telehealth brands? The company that destigmatized digital healthcare isn't showing up like they own the space. I analyzed Hers against competitors Ro and Nurx—and discovered the category disruptor is playing challenger, not leader. The most shocking finding? Hers has 894.4K TikTok followers (57x more than Ro) and went dormant in May 2025. Here's what the data revealed about execution gaps and missed opportunities.

Mar 610 min read

When the Category Disruptor Isn’t Playing Like the Leader: A Hims & Hers Content Analysis

Feb 1310 min read

Hims & Hers Digital Strategy: A 45-Minute MACE Analysis

A 45-minute deep dive into Hims & Hers' digital strategy reveals what they're doing right with destigmatization—and where they're leaving engagement on the table.

Feb 79 min read

A layered digital illustration on a purple background shows overlapping app-style cards and website panels. A prominent pop-up in the center reads “10% OFF,” suggesting an online promotion, with other semi-transparent interface elements and images stacked beneath it to convey digital marketing, e-commerce, or conversion-focused design.

What Is Digital Marketing? Not Everything on a Screen Counts

In class, we had this debate that I haven't been able to let go of. Prof. Davis brought up an example of Diesel (the fashion brand) paying for billboard placement in a PlayStation game. As you're driving your virtual car through the game world, you see this Diesel billboard. The question: Is that digital marketing?

Jan 2911 min read