Paris in New York: A Social Media Campaign for Fauchon NYC

CAMPAIGN OVERVIEW

Client: Fauchon NYC (Conceptual)
Campaign Duration: 14 days (September 8-21, 2025)
Budget: $100,000
Platform: Instagram (primary), TikTok (secondary via influencers)
Campaign Type: Experiential Marketing + Social Media Activation

About the Project:
Architected the 'Paris in New York' social media campaign for Fauchon NYC. Streamlined the brand narrative to create a hyper-personalized digital experience that bridged international luxury with local market relevance, elevating the brand's digital presence.

MY ROLE
Conceptual Development:
-Originated the "Uno reverse Emily in Paris" concept
-Designed three-act structure (Dine, Journey, Remember)
-Developed Satine Bisou menu integration and Moulin Rouge -Collection box strategy

Activation Design:
-Pedicab mechanics (wraps, driver training, music curation, QR flow)
-AR filter concept and user journey
-Influencer program structure (mix, deliverables, budget allocation)
-Content phasing strategy (partnership → influencer → UGC → paid amplification)

Strategic Framework:
-Conversation drivers (not just content triggers)
-Partnership value exchange (Moulin Rouge benefit articulation)
-Cross-cultural appeal mechanics (theater ↔ foodie crossover)