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Hims & Hers Digital Strategy Analysis

Date

February 2026

Location

NYU SPS — Digital Marketing

Acted as Strategic Analyst to audit 131 multi-channel posts across three leading telehealth brands (Hers, Ro, Nurx). Identified critical execution gaps—including a dormant TikTok audience of 894.4K—and developed actionable strategies to reposition the category disruptor as the definitive market leader.

A slide titled “Digital spaces for Hims & Hers,” listing owned websites (hims.com and forhers.com), social channels for Hims and Hers (Facebook, X/Twitter, Instagram, TikTok), and other channels like paid ads and email, alongside a product-and-smartphone visual.

A slide titled “How Would I Improve It?” outlining problems such as irregular blog posting and dormant TikTok accounts, paired with solutions like consistent publishing cadence and launching UGC campaigns, alongside a mockup of a Hims & Hers social media feed.

A slide titled “How Would I Improve It? Strengthening Content Consistency and Community Building,” over a background image of a couple outdoors.

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