Ferrari EV Strategy Case Study

Developed a transition strategy for Ferrari’s pivot to electric vehicles. Analyzed market positioning to ensure the brand's core identity—its 'soul'—remained uncompromised while embracing sustainable innovation and reaching new audience segments.

Highlights:
📊 Used Ferrari’s financials and competitor benchmarks (Aston Martin, Porsche) to support the company’s slow-growth EV strategy
💡 Offered strategic recommendations beyond the original case, balancing performance, exclusivity, and long-term brand equity
🧭 Built a structured narrative to make a complex case feel accessible — helping the audience grasp Ferrari’s brand DNA, legacy business model, and financial stakes without being overwhelmed
📚 Transitioned from a dense written report into a polished, investor-style slide deck and live pitch

Tools:
Canva