This spring, I ran for President of my grad school's marketing association. I submitted three days before the deadline, almost campaigned in silence, and lost to the incumbent. Here's what the ripple brought me instead.

Every January, we do the goal setting thing: We set goals with so much intention. We buy the planner. We feel that spark. We're going to meal prep and go to the gym and finally start that side project and then it's February, and none of it stuck.